![]() This indicates that your page’s structure does not match your visitors’ expectations, and it is time to change it. Let’s say for instance, after setting up clickmaps on one of your pages and running it for a set period of time you find that after browsing through different pages, to go back to the homepage, your visitors mostly clicked on a section or element which does not have any links to the homepage. Links: Use clickmaps to identify where visitors expect certain links to be and place those links according to your visitors’ expectations.With the help of clickmaps, you can identify such patterns and make data-backed changes. This may lead to confusion and create friction. Imagine a scenario where when browsing through your eCommerce store, visitors increasingly clicked on the non-hyperlinked product images expecting to be redirected to a page with product descriptions, but instead, the image took them nowhere because it was not linked to any other page. Images: Track clicks on the images on your webpage to see which ones visitors are clicking on most, and then add relevant links to them as well as place them according to your visitors’ expectations.Using clickmaps, you can track clicks on: Apart from visually representing which elements of your web page are most popular, clickmaps also help identify navigational gaps on your webpage. ClickmapĬlickmaps indicate which parts of your webpage are clicked on the least and most. #Click map free free#Use VWO’s AI-powered free heatmap tool to understand how visitors are likely to engage with your page’s elements. ![]() It visually represents how various pages on your website are performing in terms of delivering a good user experience and answering your visitors’ queries. Heatmaps help you gather visitor behavior insights so that you can use that data to customize your website to suit visitors’ expectations. There are 5 main types of website heatmap: Heatmap, Clickmap, Scrollmap, Mouse Tracking Heatmap, and Eye-Tracking Heatmap. They eliminate the confusion caused by numbers and represent data in an easy-to-understand manner. Website heatmaps gather all the data on how visitors behave on your webpage and help you make informed optimization decisions. ![]() If you want to figure out which section of a webpage has the highest visitor engagement, where visitors are clicking the most, if or not visitors are clicking on the CTA, whether they reach the bottom of the fold, and many such visitor behavior insights, website heatmap is the way to go. It uses colors to indicate the intensity of visitor engagement on different sections of a page. Website heatmaps use a warm-to-cold color scheme to show a web page’s performance, with the warmest color indicating the highest visitor engagement and the coolest indicating the lowest visitor engagement. In simpler terms, website heatmap is a graphical representation of data in the form of a diagram or a map, with different colors denoting different data sets and values ![]() Website heatmap is a data visualization tool that helps businesses understand how particular pages on their website are performing. ![]()
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